People’s beliefs about truthfulness and credibility, like those about leadership and competence, are structured around gender roles – who they think men and women should act - and what’s good for the goose isn’t good for the gander.

many voter’s belief that a “powerful woman” is not only an oxymoron but a serious danger to the nation.

In a society that is structured, both micro and macroscopically by gender binaries, segmentation and stereotypes, how can people reconcile the office of the presidency, not only with a woman, but with a woman who works and doesn’t smile on cue, has a high voice and is intensely private and resilient?

Trump’s main qualification appears to be that he’s a dangerously overconfident wealthy white man with opinions. By virtually any measure, he is horribly unprepared to be the leader of the country.
............ Her candidacy is not only a challenge to Trump’s, but to deeply held beliefs about men’s and women’s roles and relative status. Regardless of what people think, their implicit biases have sexist outcomes and one of them is that we are being forced to take Trump seriously as a presidential contender.