Phone Calls, Dress Code
I experimented with two hours of phone calls earlier in the evening. Early evening on a week day truly is the best time to be making phone calls. But only slightly better. My conclusion is that all times are good. You can't be calling too early or too late at night. But other than that.
And so I have a new appreciation for my first choice: Sunday afternoons. Best would be to do both, but if I could do only one, it would be Sunday afternoons.
I have learned it is important to leave full voice mails. For most voters that call might be the one live interaction they had with the campaign before they showed up to vote.
Phone calls can't be the only thing you are doing, but they are a very important thing to be doing. And you can make phone calls every day. I think you can make 50 phone calls per hour. 10 people doing that for five hours is 2500 calls.
You talk to a few strong supporters and they make up for all those people who did not pick up the phone.
One guy I talked to, all he wanted to know was if Reshma was running against Maloney. In that case I am voting for her, he said. Another woman, when I asked her what issues she was interested in, she listed them all and said, aren't we all? I said, no. Most people are not.
Sample voice mail: "Hi, this was calling on behalf of Reshma Saujani. Reshma is running for Congress. You can learn more about her at her website at reshma2010.com. That would be r-e-s-h-m-a-2-0-1-0-dot-com. And please vote for her on September 14."
I got two more Reshma 2010 shirts. Now I have three. I think I am going to wear them a whole lot. Black shoes, black pants, black jacket, and the red, white and blue Reshma 2010 shirt. Actually I think I am going to wear them every time I show up at the Reshma 2010 headquarters, every time I show up for a Reshma 2010 event leading to September 14.
After some trial and error, I got a dress code now. I am all set.
Tomorrow I am going to a tech event in Dumbo. I think I am going to show up in my Reshma 2010 dress code.
A Marathon Race
A congressional campaign is a marathon race. Got to pace yourself.
We got a great candidate, a great staff, great momentum. We are on our way.