The Kushner Factor
Just as Trump’s unorthodox style allowed him to win the Republican nomination while spending far less than his more traditional opponents, Kushner’s lack of political experience became an advantage. Unschooled in traditional campaigning, he was able to look at the business of politics the way so many Silicon Valley entrepreneurs have sized up other bloated industries.
“Jared understood the online world in a way the traditional media folks didn’t. He managed to assemble a presidential campaign on a shoestring using new technology and won. That’s a big deal,” says Schmidt, the Google billionaire. “Remember all those articles about how they had no money, no people, organizational structure? Well, they won, and Jared ran it.”
“There’s some aspects of the Democrat Party that didn’t speak to me, and there are some aspects of the Republican Party that didn’t speak to me. People in the political world try to put you into different buckets based on what exists. I think Trump’s creating his own bucket–a blend of what works and eliminating what doesn’t work.”