Vogue India Features Reshma

I dropped by the Reshma 2010 headquarters earlier in the evening to make some phone calls. Usually I email at least one person in the office about a day before. This time my email went to Art. You are trying to make sure they have a phone for you, and on Sundays I get my own computer, on other days they print out names and phone numbers for me. Making phone calls is a workout experience. (Freehand Exercise: 1,000 Push-Ups, 1,000 Squats, 1,000 Crunches) You get better at it over time. People feel the excitement in your voice and they are more likely to say yes, I am voting for her.

Reshma looked like all dressed up and ready to go and I assumed she must have an event to attend somewhere. You should watch her make some of her phone calls. She really gets into the conversation. She can sound so fresh talking to each voter.

And so I am making all these phone calls after phone calls and an hour into the phone calls I notice a copy of Vogue India on the desk. Somebody had just come in and I thought maybe they brought that along. What caught my attention was Abhishek Bachchan and Aishwarya Rai were on the cover of the magazine. A dot com I was part of for a little while in 1999 a year later did an event in NYC, and Aishwarya was the featured person at that event. No, I was not in town at the time. Julia Roberts has called Aishwarya the most beautiful woman in the world. My regard for Abhishek goes via Amitabh Bachchan, my very favorite actor. (Brazil And Argentina: My Choices And Those Of My Favorite Actor) But Abhishek has done some great work in his own right. (Saavn's Great Business Model For Movies)



There is no American equivalent to the Gandhi family of India. There is no American equivalent to Amitabh, although Al Pacino comes close. In terms of what they mean to the Indian imagination.

Ends up Reshma is featured in the same issue of Vogue India, the issue for July. It is a great write up. I kept thinking, we need to scan these three pages and circulate them around.


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